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CADBURY DAIRY MILK
Who doesn’t love chocolates? When you’re ontop of the world with joy, or down in the dumps with sorrow, the one truecompanion remains a creamy bar of chocolate.
Today, you canfind any brand of chocolate you want in India, but of course, we didn’t quite havethis luxury while growing up. There were perhaps a handful of local or foreignnames that we could recite at the local baniya dukaan (small grocery shop) whenasking for a chocolate. Dairy Milk remains my favourite till date. I'm nottalking about the fancy black forest or hazelnut flavours, just the plainsimple Dairy Milk which you can find even today for as little as Rs.10.
I don’ttypically have a sweet tooth so I tend to be very selective about my occasionalsweet indulgences. Festivals at home always involve this companion of mine, aseveryone in the family (who knows me enough), surely cannot forget this asamongst the only desserts I enjoy. My introduction to this magic portion ofhappiness is credited to my grandparents. Not that I needed a reason to beoverwhelmed with excitement about their visit, but the little bars of DairyMilk they brought with them on each visit, did push my joy to a whole new levelof anticipation! While everyone else grew up to appreciate some of the moreexpensive and foreign options that are available today, my love for thischocolate hasn’t changed in the least. It’s especially a part of my memories ofmy loving grandparents. When, summers included time spend with them in theirPune house, where the entire colony of children would either come in pairs toreceive their awards for succeeding in a school exam or just as a form ofgreeting which ended with a Dairy Milk given to them by my tiny grand mum. My granddadof course was like a rock star, who from the moment he entered the colony,would stop every few steps from the gate and hand out small dairy milk piecesto the excited colony kids playing hide and seek or seven stones. Birthdaygifts meant being luckier and receiving a complete bar of Dairy Milk.
I’m in fact,very happy whenever today, I see any of the younger generation appreciatingthis brand of chocolate. I feel an instant bond with that person. Strange, thata chocolate can create so much. But, it does. Food itself is the easiest way tobuild relationships, and what more beautiful than, a happy food like, chocolate.I don’t advocate binge eating anything, but for a few bites of a Dairy Milk, Isay, why not. The wrapper itself is so relatable. The moment I enter thechocolate or confectionary section in a departmental store, I tend to feel alittle lost in the large number of options on the shelves. So, when I spot thatfamiliar purple coloured Dairy Milk I know I’m going to be just fine, so muchso, that I have ended up eating it even before finishing the rest of myshopping (ofcourse included in my bills like a good citizen). The happiness ofmy growing up with Cadbury in India aside, I’m just as excited to spot a DairyMilk in a long drawn aisle of those enormous super markets overseas. Althoughthe taste of the chocolate itself differs from country to country, the brandbrings with it the same level of comfort I find with it on the home turf.
It works magic.Whether by itself or on the top of a lovely cake for your parents’ anniversaryor your brother’s birthday or that graduation party, nothing says it moreperfectly than a few pieces of Dairy Milk.
I’m guessinglike me, there are millions out there who love this chocolate as much as ormore (if possible) than me, perhaps. So, go ahead and send us your favouriteCadbury memory, and let us share the moment with other Cadburians (my name for our fan club) across the globe!
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